Free Course

Getting Started as a Content Manager
This free course will give you a clear roadmap of how to establish yourself as a results-driving hero at your organization and feel confident in your role as content manager.
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Free Course

Getting Started as a Content Manager
This free course will give you a clear roadmap of how to establish yourself as a results-driving hero at your organization and feel confident in your role as content manager.
Featured Content
Featured Content
7 Ways to Make Your Boss Love You in Your First 90 Days as a Content Manager
March 1, 2021 • 12 min read
Content Managers: Use This Step-by-Step Guide to Create the Content Your Team Needs
October 15, 2021 • 10 min read
Inbound Marketing Success: A How-To Guide to Conducting Content Interviews
September 15, 2021 • 4 min read
Course
Website Conversion Copywriting Secrets that Get Results (In Under 30 Minutes)
23 min course
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7 Ways to Make Your Boss Love You in Your First 90 Days as a Content Manager

Content Managers: Use This Step-by-Step Guide to Create the Content Your Team Needs

Inbound Marketing Success: A How-To Guide to Conducting Content Interviews

Website Conversion Copywriting Secrets that Get Results (In Under 30 Minutes)

After a ton of internal collaboration, meetings, and research, you’ve nailed your messaging strategy. You also understand the broad strokes of what you need to write on your website pages to hook your ideal customers in and make them excited about buying from you. 

Still, something isn’t right. For some reason, your website is failing to close the deal by attracting and converting those perfect-fit prospects. 

Often, the culprit for this is your website copy. Instead of bringing those customers to you, the well-intentioned words you’ve chosen are letting you down by scaring off, confusing, or otherwise repelling the people you’re trying to reach.

If website copywriting for your company is stumping you, you’ve come to the right place. In this lesson, you will:

  • Establish a deep understanding of the role of your website and precisely what it is that your buyers are seeking from you.
  • Discover the four essential things every single one of your ideal-fit prospects is looking for from your website, no matter what it is that you do or sell.
  • Unlock seven simple, yet powerful website copywriting techniques that will empower you to deliver your well-researched messages and value propositions with greater clarity.
Recent Articles
Recent Articles
5 Smart Ways to Combat Common Buyer Questions With Content
February 27, 2023 • 7 min read
Should You Hire An Agency to Create Your Content?
December 12, 2022 • 4 min read
7 Big Reasons Your Content Marketing Is Failing (And How To Fix Them)
November 3, 2022 • 8 min read

Free Consulting

We’re hosting free sales and marketing consulting calls on a new topic every month to help grow your business in-house -- no agency required.

22 Best Content Marketing Tools and Apps for 2023
October 29, 2022 • 14 min read
How to Evaluate Interview Skills in a Potential Content Manager
October 3, 2022 • 6 min read
How To Create Sales Enablement Content Your Sales Team Will Love
August 15, 2022 • 8 min read
What Marketers Need To Know About Switching to GA4 [Google Analytics 4]
July 30, 2022 • 5 min read
close close

5 Smart Ways to Combat Common Buyer Questions With Content

Should You Hire An Agency to Create Your Content?

7 Big Reasons Your Content Marketing Is Failing (And How To Fix Them)

22 Best Content Marketing Tools and Apps for 2023

How to Evaluate Interview Skills in a Potential Content Manager

How To Create Sales Enablement Content Your Sales Team Will Love

What Marketers Need To Know About Switching to GA4 [Google Analytics 4]