Sales and Marketing Training

If you have these problems, we can help:

Your sales and marketing teams don't see eye to eye.
Your company leaders are not on board with bringing this in-house.
You want your subject matter experts to be more involved in content creation.
Your team's sales process needs to be more efficient.

You're struggling to utilize video in all steps of your buying process.
Your website doesn't help buyers make a purchasing decision.
Your content manager needs to be onboarded and properly trained.
You have HubSpot but your employees don't use it fully.

How does this work?

When you hire IMPACT to train your sales and marketing teams, we implement our They Ask, You Answer framework. It's a simple system with one obsession at its core: “What is my customer asking?”

They Ask, You Answer gets leadership aligned on goals, marketing producing content that helps buyers make decisions, and sales teams moving deals through the pipeline faster.

To learn more about They Ask, You Answer, check out this 2-minute video.

Hear from businesses that have done it

Berry Insurance

Family-Owned Insurance Company Triples Revenue From Search

The folks at Berry Insurance faced a challenge. They knew that insurance was something that everyone needed but no one knew much about. Even worse, people associated insurance with the worst moments of life: accidents, injuries, and disasters. Would inbound marketing really work for a small independent insurance company? Would people even want to read about insurance?

The folks at Berry Insurance faced a challenge. They knew that insurance was something that every... Read More

"Implementing They Ask, You Answer with IMPACT’s help has transformed my business.

Kaitlyn Pintarich

Owner, Berry Insurance

Yale Appliance

Small Retail Appliance Store Dominates Online and Makes Millions

The team at Yale was frustrated. They had invested heavily in inbound marketing and HubSpot but were not seeing the growth they expected. After discovering They Ask, You Answer and with training from IMPACT, things quickly took off. Today, inbound marketing with They Ask, You Answer is far and away Yale’s largest and more lucrative channel for sales. Their revenue has tripled, and they’ve expanded from one retail location to three.

The team at Yale was frustrated. They had invested heavily in inbound marketing and HubSpot... Read More

We’re now talking…over 100,000 leads a year. Our revenues are now up to $117 million with better margins, too.

Steve Sheinkopf

CEO, Yale Appliance

West Roofing

Commercial roofing company grows traffic by 2,147% in 12 months with They Ask, You Answer

For much of its 40 year history, word of mouth referrals had been the primary driver of business for West Roofing Systems in Ohio. But CEO Jack Moore was thinking bigger. When Moore met They Ask, You Answer founder Marcus Sheridan, he saw a clear path forward. He hired a content manager and started working with IMPACT. In two years, they’ve closed 14 commercial roofing deals directly tied to their marketing efforts. Their organic lead generation has brought in over $14 million in revenue.

For much of its 40 year history, word of mouth referrals had been the primary driver of bus... Read More

In the first 24 months, our organic lead generation has led to job bids valued at over $14 million, which we'd otherwise never had the opportunity to bid on."

Jack Moore

CEO, West Roofing

How to get started

Talk with an advisor

After understanding your goals and assessing your current efforts, your advisor will align your team with a customized program that blends proven strategy with tactical instruction.

Meet your coach

Your executive coach will guide your They Ask, You Answer execution plan and develop confidence, mastery, and independence for the front-line sales and marketing teams at your organization.

Get results

Within just weeks, you’ll see improved sales results. Through our training program, you’ll become a trusted authority in your industry, resulting in more leads and a steady stream of sales.

Talk with an advisor See pricing

Looking for sales-only training? Check out our Virtual Sales Team Training

Sales and Marketing Training

We help businesses build in-house revenue teams so they never have to rely on outsourced agencies for growth.

A proven process for incredible marketing results.

Training for your entire marketing and sales teams.

Your fastest path to success without an agency.

If you have these problems, we can help:

How does this work?