This summit is designed for CEOs, business leaders, content creators, and marketing agencies who want to stay ahead of the curve in the digital age. There are 4 tracks of breakout sessions, group dinners, & more to help you get the most out of the event.
Learn from Each Other
This is your chance to connect with other members of the They Ask, You Answer community in person. Learn from those who’ve been down the path before and those who are with you on the journey now.
Showcase Your Success
At the They Ask, You Answer Summit, you'll have a chance to share your They Ask, You Answer journey, learn from other attendees about hurdles they've overcome, and celebrate your successes so far. We may even have a few surprises in store!
Be Inspired by the Very Best of the They Ask, You Answer Community from Around the World
150 attendees including CEOs, sales and marketing leaders, content managers, videographers, They Ask, You Answer coaches, and members of the IMPACT team.
4 Tracks of Content
For those just getting started with They Ask, You Answer, learn the most important things it takes for you to succeed.
For those who have been doing They Ask, You Answer for a while, these sessions will help you take it to the next level.
Calling all content writers, managers, and videographers! Learn from others in your role about hurdles they've overcome and best practices they use.
Coaches & Agencies
In these sessions, coaches and agencies will learn how to build your business, attract more clients, and close more deals.
Agenda is subject to change.
Monday May 15th
They Ask, You Answer Workshop
This optional workshop is great for those unfamiliar with They Ask, You Answer, those just getting started, or anyone interested in a refresher!
Attendee Welcome Reception
Join us for food, drinks, and a chance to get to know each other. Mingle with other They Ask, You Answer professionals and the IMPACT team! This reception will take place at Chicago's Time Out Market.
Tuesday May 16th
Doors Open - Breakfast Served
Join us for breakfast before we kick things off!
Marcus Sheridan will kick off the day by sharing the specific trends we all need to know and be prepared for in the months ahead. He’ll provide insights and examples on how They Ask, You Answer companies should be addressing the current state of the market with their clients, how you can continue to grow your business in the digital world, and more.
What's Working Well in Content Creation Today
Hosted by IMPACT's Hannah Claude, this session will cover what's working well in content creation today. You'll hear directly from others doing They Ask, You Answer at their organizations and overcoming hurdles with content creation with their team.
Thriving Through Your First Year of They Ask, You Answer
If you’re still in the early stages of implementing They Ask, You Answer, this session is for you. IMPACT’s Devon McCarty and Allison Riggs will walk you through the specific milestones that all successful They Ask, You Answer companies have achieved and when you should expect to hit them. You’ll learn what you should be looking for and expecting from your team in the early days, including the specific traits and qualities of a high performing They Ask, You Answer team.
Advanced They Ask, You Answer Strategies with Marcus Sheridan
You're doing They Ask, You Answer but are you hitting the right milestones on your way to success? This advanced session presented by Marcus Sheridan will teach you some of the more advanced strategies for applying the They Ask, You Answer principles to all aspects of your business.
Agencies & Coaches
Becoming the Trusted Voice: Leveraging Your Influencer Power
In this session you'll learn from award-winning influencer marketing expert Cooper Munroe on how to leverage the power of your voice in the digital space to maximize the reach and effectiveness of your content and grow your business. Cooper got her start when she began blogging in the early 2000s and saw the power of new media to create change and nurture movements. She grew her agency to 20 people and now works with the largest consumer brands, nonprofits, and agencies in the world. Learn from Cooper on how to leverage your influencer power to become the most trusted voice in your space.
The Largest Content Opportunity Hiding in Plain Sight
Our Credit Card was Maxed Out and Our Business Was Failing
Hear from Ed McKnight at Opes Partners about how finding and implementing They Ask, You Answer changed the course of the business and Ed's career. This captivating story will inspire and motivate you as well as give you tangible tips to implement right away with your team.
Maximizing the Value You Bring to Your Company and Growing in Your Career
Attendees will learn how to take ownership of their career development, build a network of contacts, and negotiate for their needs while achieving success in their role. Learn from and get inspired by IMPACT's Director of People and Culture, Shandia Drummond-Butt, and hear about how she made her way into this position.
Kicking Off Your Content Creation
Learn from IMPACT's Will Shultz on how he successfully kicks off They Ask, You Answer content creation with IMPACT clients and helps them develop a content creation strategy and produce high-quality, engaging content. The session will also provide hands-on exercises and practical tips for creating compelling content that resonates with your audience. Attendees will leave the session with a solid understanding of how to kick-off and execute a successful content creation plan.
Giving Buyers What They Want
As we know, buyers are constantly changing and we need to help buyers learn in the way they want to learn and buy in the way they want to buy. In this advanced session, Zach Basner will take you through some more advanced tactics for making sure you're giving your buyers exactly what they want and need on their way to making a purchase with you.
Agencies & Coaches
Mastering the Art of Baseline Selling: Strategies for Closing More Deals and Building Stronger Relationships
In this session, we will explore the concept of Baseline Selling and how it can be used to drive success in sales. You will learn about the importance of building trust, understanding your customer’s needs, and effectively communicating your value proposition. We will also discuss strategies for overcoming objections and closing more deals. This talk is perfect for sales professionals at all levels looking to improve their skills and build stronger relationships with their customers.
The Top Must-Have User Experience Points for Advanced They Ask, You Answer Websites
In this session, you’ll learn the key things every They Ask, You Answer website needs to ensure a successful user experience. You’ll hear about each element in detail, see examples of websites that do them well, and get tips for implementation. By the end of the session, you'll have a better understanding of what it takes to create a They Ask, You Answer website that provides a positive user experience and drives results for your business.
Agencies & Coaches
From Task Takers to Trusted Advisors: the many benefits of switching to a coaching-first model
In this session you'll hear from three partners as they share their journey of challenges and successes in converting from a "do it for you" agency model to implementing a coaching-first model. Learn the benefits of this change, how they're growing their businesses, packaging and pricing their services, hiring clients, and the results they've seen over the last 12-24 months.
What's Working Well in Video Content Creation Today
Hosted by IMPACT's Hannah Claude, this session will cover what's working well in video content creation today. You'll hear directly from others doing They Ask, You Answer at their organizations and overcoming hurdles with video creation with their team.
Overcoming the Biggest Challenges on the They Ask, You Answer Journey
In this session hosted by Zach Basner, you'll hear from businesses implementing They Ask, You Answer on how they overcame the biggest challenges on their journey.
Leading Your Sales Team to Success
This session will help you drive success for your sales team through effective communication and coaching. Learn how to develop a buyer-focused, high-performing sales team.
Key Takeaways Activity
This unique activity will allow you to really think through all you've learned all day, pinpoint your key takeaways, and develop actionable next steps you can implement as soon as you get home.
Dinner for all attendees will be hosted at Fulton Market Kitchen.
Wednesday May 17th
Beyond ChatGPT: How AI Will Transform Your Company and Career
As artificial intelligence advances what’s possible with technology, a next generation of marketers is emerging. These professionals aren’t defined as next-gen because of age, but rather their approach to embracing change and applying smarter (i.e. AI-powered) technologies.
In this keynote, Paul Roetzer, Marketing AI Institute founder and CEO, lays out the vision and opportunity for next-gen marketers who use AI to deliver the personalization and experiences modern buyers expect; unlock previously unimaginable creative possibilities; and drive unparalleled efficiency and revenue growth.
We have entered the age of intelligent automation. AI is not going to replace marketers. Rather, it will replace specific tasks, and augment what your team is capable of doing. Don’t wait for the marketing world to get smarter around you. Take the initiative now to understand, pilot, and scale AI. The opportunities are endless for leaders with the will and vision to transform their careers, brands, and the industry.
In this session you'll learn:
What AI is, and why it matters to marketers.
Why generative AI is transforming marketing and creativity.
How to identify AI use cases and evaluate vendors.
What business outcomes AI can help you achieve.
How to prepare your team for piloting and scaling AI.
The future of business is human + machine, and the future is now.
AI Conversation with Marcus Sheridan and Paul Roetzer
Join us for a lively discussion with artificial intelligence and sales and marketing by expert Paul Roetzer and Marcus Sheridan on the impact of AI on sales and marketing today as well as tools like ChatGPT.
WNDR Museum Exploration Time
After our morning sessions you'll be free to explore the WNDR Museum with free access! WNDR is a multi-sensory interactive art and technology experience that is designed to ignite the curiosity within each of us. Learn more at https://wndrmuseum.com/
Select Breakout Lunches
Hotel & Travel
Need a hotel room? We have reserved a block of rooms at The Hoxton for $309 per night. The link will be provided in your confirmation details after you register.
All nearby hotel options: The Emily Hotel, Nobu, Hampton Inn West Loop, Hyatt House Chicago West Loop, Crowne Plaza West Loop.
The main event will take place at 333 N Green Street in Chicago.
When traveling to Chicago, you may fly into O’Hare International Airport or Midway Airport. From there, plan to take a cab, Uber/Lyft, or the Blue Line L train downtown.
If you have any questions, please reach out to firstname.lastname@example.org.
What Attendees Said About the Last Summit
"I enjoyed the breakout panels and being able to interact and meet other individuals in the same 'boat' as us and those who have been with IMPACT+ for years."
Daniela EscuderoJ Designs Pool and Spa
“Discussions were much more advanced, and representatives from multiple industries were present."
Cristian ShirillaMarketing Manager, River Pools
"I felt that the time & energy in learning new approaches and meeting new people was well spent, and I am excited to bring my entire team to Boston in the Fall."
Amy GarelickCEO, POWER UP Video Studios
Ready to Register?
FREE for IMPACT Mastery Clients and IMPACT+ for Business Members